We started hanging out with Sam right before winter 2009. We were introduced by a friend and it took roughly 3 ice-rink sessions for us to make a unanimous decision to add him to the team. Everything he does, whether on skis or off, comes with an air of nonchalance. There's a lot of kids who change their style up to fit in with the going trends. Sam's above this- he skis the only way he knows how and it comes with ounces of natural style in a fat bag of tricks that lets his skiing speak for itself. On the brand side of things- Sam's been with us 100% from the moment he was on board, and he's always hitting us with fresh input.